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The Durham Independent Weekly

Code: 1745
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Your print classified ad will reach nearly 200,000 in Readership every Wednesday in the Raleigh, Durham and Chapel Hill North Carolina area.

The Indy can be found in restaurants, coffee shops, bars, grocery stores, libraries, college campuses and select retail outlets throughout the Triangle as well as in highly visible outdoor boxes strategically placed on pedestrian heavy streets and in high traffic areas.

Demographics:

Education:
College degree – 63%
Advanced or graduate degree – 26%

At Home:
Own a home – 115,236
Newcomer (in area less than a year) – 19,500
Have a dog – 95,088
Have a cat – 57,200
Registered to vote – 96.5%

Most Often:

Lunch at a restaurant more than once in the last week – 126,081
Dinner at a restaurant more than once in the last week – 113,751
Visit bars/ nightclubs – 110,880 Visit bars with live music – 91,080
Drink wine 3+ days in the last 2 weeks – 110,880
Drink beer 5+ days in the last 2 weeks – 96,500

Recently:

Attended a rock/ pop/ jazz concert in the last 3 months – 94,200
Attended an opera/ symphony/ theater in the last 6 months – 97,000
Attended an art show/ visited gallery – 65,340
Attended 3+ college/ professional sports events in the last 6 months – 95,000
Attended an adult education course – 55,440
Attended a movie in the last month – 138,600
Exercised in a health club at least 12x in the last 12 months – 104,940

Hobbies:

Gourmet cooking – 88,902
Photography – 85,536
Hiking/ climbing – 83,160
Bicycling – 79,200
In the next 12 months plan to
Buy a home – 21,780
Buy new furniture – 89,100
Buy a car/ van/ SUV – 34,848
Buy an alternative mode of transportation such as scooter or bicycle – 51,282

Tech Savy:

Smartphone – 79%
Basic mobile phone – 16%
iPhone – 51%
Android – 4%
Blackberry – 23%
iPad – 5%
Kindle – 1%

Hard to reach Through Other Media:
69% do not read a daily newspaper
60% do not read a Sunday newspaper
20% listen to satellite radio

Indy Habits:
58.4% pick up the Indy every week
73.4% read/ use a single copy 2-4 times
19% visit indyweek.com daily
57% visit indyweek.com several times a week
93% visit indyweek.com at least weekly

Classified advertising rate is based on 23 words.


 
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Is your ad longer than base price?
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20 Word Base Ad - $36.00
25 Word Ad - $40.00
30 Word Ad - $44.00
35 Word Ad - $48.00
40 Word Ad - $52.00
45 Word Ad - $56.00

Standard Number of Words: 20
Number of Publications: 1
Circulation: 45,000
Guidelines and Restrictions: Up to the first 15 characters will be in bold. The publication is delivered every Wednesday.